DUKA WORLD
Enquiry
DUKA WORLD

The Journal

Long-form writing on baklava and the people who make it — history, the orchards, the craft, the market and the table. 32 pieces so far.

32 pieces
What baklava actually is, and what it is not
History

What baklava actually is, and what it is not

Everyone recognises it. Far fewer people can say what separates a good tray from a bad one — or why two pastries that look identic

20 September 2026 · 8 min
The long, disputed history of a layered pastry
History

The long, disputed history of a layered pastry

Ottoman palace kitchens, a procession of janissaries, and an argument about origins that nobody is going to win.

17 September 2026 · 8 min
The pistachio gardens of the world
The orchard

The pistachio gardens of the world

A tree that wants hot dry summers, cold winters and very little water grows in a narrow band across the planet — and each garden g

14 September 2026 · 9 min
Why pistachio is green, and why that green disappears
The orchard

Why pistachio is green, and why that green disappears

The colour is chlorophyll and anthocyanin, it is fragile, and almost everything a factory does to a pistachio makes it duller.

11 September 2026 · 8 min
Forty layers, and why anybody counts
Craft

Forty layers, and why anybody counts

Layer count is the most quoted number in baklava and the least verified. Here is what it actually controls.

8 September 2026 · 8 min
Gaziantep, and the belt of land that decides the flavour
The orchard

Gaziantep, and the belt of land that decides the flavour

A city became synonymous with a pastry because of what grows two hours away from it. That is not romance; it is agronomy.

5 September 2026 · 8 min
Kaymak: the cream that cannot travel
The orchard

Kaymak: the cream that cannot travel

The richest pastries in the Turkish repertoire depend on a dairy product with a shelf life measured in days. That constraint shape

2 September 2026 · 8 min
Four in the morning
People

Four in the morning

The working day in a baklava house starts before anyone would choose to be awake, for reasons that are entirely practical.

28 August 2026 · 8 min
How long does baklava actually last?
Market

How long does baklava actually last?

Four days, twelve months, or somewhere in between — the honest answer depends entirely on what happened in the first few hours aft

26 August 2026 · 8 min
The Ramadan table, and what it does to a dessert business
At the table

The Ramadan table, and what it does to a dessert business

A month that moves eleven days a year concentrates most of the annual demand for a category into a few weeks. Planning for it star

23 August 2026 · 8 min
Is baklava halal? The short answer and the long one
Trade

Is baklava halal? The short answer and the long one

The recipe is almost always compliant. Almost is the word that matters, and it is the reason certification exists.

20 August 2026 · 8 min
What is actually in a piece of baklava
Market

What is actually in a piece of baklava

It is a dense, rich, high-energy food and there is no honest way to present it otherwise. Here is how to talk about that with a bu

17 August 2026 · 8 min
Why good baklava costs what it costs
Market

Why good baklava costs what it costs

Four inputs account for almost the whole price, and three of them are things a producer can choose to skimp on without anybody not

14 August 2026 · 8 min
Baklava, börek, kadayıf: what is actually different
Craft

Baklava, börek, kadayıf: what is actually different

They share a pantry and sometimes a dough. They are not variations on each other, and confusing them in a listing costs sales.

11 August 2026 · 8 min
The cold chain, explained without jargon
Trade

The cold chain, explained without jargon

Twelve months of shelf life is not a property of the pastry. It is a property of what happened to it in the first three hours, and

8 August 2026 · 8 min
What private label baklava actually involves
Trade

What private label baklava actually involves

Putting your name on someone else's pastry sounds simple. The decisions that make it work — or quietly ruin it — are made months b

5 August 2026 · 9 min
Putting baklava on a hotel or restaurant menu
At the table

Putting baklava on a hotel or restaurant menu

A buffet, a petits-fours plate and a room-service dessert are three different problems. Only one of them is solved by buying the m

2 August 2026 · 8 min
Walnut or pistachio: choosing the nut
The orchard

Walnut or pistachio: choosing the nut

Pistachio gets the photographs. Walnut gets the repeat orders in half the markets on earth. The right answer depends on where you

28 July 2026 · 7 min
The pistachio squeeze: what happened to the price, and what buyers should do
Market

The pistachio squeeze: what happened to the price, and what buyers should do

A viral chocolate bar, a drought, and an off-year in the orchards arrived at the same time. Antep yields fell by around 80 per cen

26 July 2026 · 10 min
What protected status actually means for Antep baklava
History

What protected status actually means for Antep baklava

In 2013 it became the first Turkish product to win EU protected geographical indication. That is a legal statement about a place a

23 July 2026 · 8 min
Importing baklava into the United States: the paperwork, in order
Trade

Importing baklava into the United States: the paperwork, in order

FDA facility registration, prior notice with real deadlines, and a Foreign Supplier Verification Programme that is the importer's

20 July 2026 · 10 min
Importing baklava into Saudi Arabia: SFDA, halal and the certificate that has to match
Trade

Importing baklava into Saudi Arabia: SFDA, halal and the certificate that has to match

The Kingdom is one of the strongest markets for this category and one of the strictest on paperwork. The halal certificate you alr

17 July 2026 · 9 min
Importing baklava into the European Union: controls, allergens and the label
Trade

Importing baklava into the European Union: controls, allergens and the label

Border control posts, fourteen named allergens that must be emphasised in the ingredient list, and a labelling regime that is unfo

14 July 2026 · 9 min
What is pistachio baklava? The benchmark cut
Craft

What is pistachio baklava? The benchmark cut

The piece most people picture when they hear the word. It is also the cut every other line in a Turkish range is judged against.

11 July 2026 · 3 min
Request a quote

Send us the lines you are interested in, where they are going and roughly what volume you have in mind.

Request a quote Chat on WhatsApp

Chat on WhatsApp