Premiumisation in the sweets aisle
Shoppers trading down on volume and up on quality is the defining pattern in sweets. Small, better and more expensive beats large, cheaper and ordinary.
Premiumisation in the sweets aisle
Shoppers trading down on volume and up on quality is the defining pattern in sweets. Small, better and more expensive beats large, cheaper and ordinary.
Specification
| Frozen | 12 months at -18 C |
|---|---|
| Chilled | 4 days at 0-4 C |
| Export carton | 5 trays |
| Terms | FOB Mersin or Iskenderun · EXW Kahramanmaras |
| Lead time | ten to fourteen days from confirmed order to loaded container |
| Private label | one pallet per SKU |
| Certification | Halal — GIMDES |
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